ICC World Cup 2019 FM Radio Campaign for Lal PathLabs Bangladesh
Dr. Lal PathLabs Limited is an international service provider of diagnostic and related healthcare tests. Based in Delhi, the company offers a broad range of tests on blood, urine, and other human body elements.
Dr. Lal PathLabs was started in 1949 was awarded Best Diagnostic Service Company by VCCircle. VCCircle stated: “Dr. Lal Path Labs has been able to create a brand with scale in a fragmented market. Dr. Lal Path Labs is present in 800 cities with 2,000 collections centers and caters to around 10 million patients a year.
We have helped Dr. Lal PathLabs with an initial marketing strategy to expand its business in Bangladesh. Since brand awareness for Lal PathLabs was nearly nothing in the mind of general consumers. We have decided to get the peak time on Radio during ICC World Cup 2019 Cricket Match in collaboration with Radio Today 89.6 FM.
Brand Awareness Campaign using Radio and Broadcasting Media is not a new thing in Bangladesh. But, it’s very important to pick the time, date, and event to promote your product and services in the right way. Which we have done for Dr. Lal PathLabs here. We designed multiple voiceovers to introduce Lal PathLabs, promote their core feature – being a pathology lab for everyone, and tried to promote a 20% flat discount offer for the audiences. At the same time, We ran a search campaign. So, whoever searched Lal PathLabs, can easily find conversion point through Google search or associated websites.
The best part about this campaign was, it was not only aired on Radio. But, also through Radio Today’s Facebook and Youtube Live. Providing us great coverage through organic reach.
- Facebook Live Estimate: 30 Million View & 50 Million+ Reach.
- Youtube Live Estimate: 3 Million View
- Radio On-Air Estimate: 100 Million Reach
If you’re looking for a well-planned marketing campaign through broadcasting media: Radio, TV in Bangladesh. Contact us from here.
