Guerrilla marketing is an advertisement strategy concept designed for specially small businesses to promote their products or services in an unconventional way with little budget to spend. So, if you have a small business in Bangladesh, this is perfect for you.
Here, we have the 3 best guerrilla marketing example from TV series:
Black Mirror: Shattered Black Screen
Black Mirror was all about psychology, technology and the future. With every episode showing a different story, the plot gripped the audience to want and discover more. The intro of the Black Mirror series has a shattered black screen. To advertise the same, they had hoardings of their advertisements, one of them being a girl holding a phone screen from where the crack begins covering the entire board, and her face becoming evil. This is when Black Mirror went live and shook the world.
The Handmade’s Tale: Red costume
Red clothing and white hats – symbolic of what the Handmade’s Tale stands for. And the dress of every handmaid’s. To promote the show, they had subtle hints of this attire at different places in the world.
And yes, it is an amazing example of Guerrilla marketing. It successfully made everyone curious about the show and the representation was interesting enough to make people watch it.
The Simpsons: Living room
Everyone loves the Simpsons. They have been active since 1989 with season after the other. The Simpsons are popular for their unique plots, and for predicting instances that have coincidently become realistic. And recently, there’s this rumor that the Simpsons predicted a female vice-president wearing a purple suit and white pearl necklace which was exactly the outfit that Kamala Harris wore on inauguration day.
However, their house setup consisted of a brown couch against a pink wall and this public setup helped promote the show on several occasions.
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